You Probably Already Know that You Need a Web Strategy for your Business.
Let's talk about why you need one, what that actually means, and how you can get one today.
Why do I need a web strategy?
The web is complex. There are a lot of layers and moving parts - both technological and social. Starting up and running a digital first enterprise can be a daunting task, but even a simpler ordeal such as making sure your web presence is working for you takes quite a bit of effort, and simply can't be done without the right know-how.
The majority of website owners today have something that they think of as their 'presence' online, but most of the time, these pages sit idle, getting no traffic and producing no tangible results despite the cost.
Business owners know that they 'need' a website, but do you know why? Making a return on your investment in both time and money from your website is within your reach, but to get there you need a solid web strategy, as well as the technological capability and the persistence to implement it. Hyperion's goal is to provide you with the technological means to accomplish your goals. We want to make sure that you have a strategy for success when it comes to the web.
What Does a Good Web Strategy Look Like?
There are two basic components to a web strategy. 1. Traffic - the flow of potential customers to your website. and then 2. Conversion Rate - how many people on your site take a specific call to action that you ask of them.
The result will be paying customers moving through your website. and revenue in your pocket.
This is a quick simplification. If you want to understand at a greater level, check out our Missing Manual to the Web. It walks through the simple, but powerful math behind your web strategy. But for now, lets talk about some other high level aspects of strategizing for the web.
A good strategy starts with data. If you were to get traffic to your website, would you even know how many visitors you had, where they came from or how to interpret their usage of your site? We live in modern times, where this data is not only easily collectable, but is absolutely essential to you understanding what your customers want when they visit your site. If you understand this, you are well positioned to give them what they want.
Gathering data, and making a plan for implementing changes is the cornerstone of any good web strategy.
You should be asking yourself, well before you build a website, 'Who is the person that I want visiting my website and what are the questions that they are asking that I can answer for them?' The better we understand our target market - the customers we want on our website - the more likely we are to give them the information that they want. And remember this - what are website's really, really good at? transmitting information. This information is what we call content and is the 'jet fuel' so to speak of your website. It is what drives the conversion from potential customers to customers.
Okay, so now we have a broad idea of what a strategy may entail. How do I make my own strategy specific to my business?
Take Action Today
At Hyperion Web, we specialize in the strategic impact of your website. We don't build sites for people without making sure they understand why it is that they need one and how to maximize their investment.
If you want some assistance from Professional Web Strategists, set up your free strategic consultation and we can talk specifics. The fact is, you know your business better than anyone. We know the web. So let's get together and forge your success.